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​Theories

​4. Artist's visual style created by industry

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The artist is moulded in to show the industry wants them to be like, men tend to be able to dance and women are dressed provocatively. An example of a women changing is Rihanna who started with an innocent image than in the music video ‘Umbrella’ had change her whole appearance with a “Bad Girl” look.

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The image shows transformation of this artist's over time to show how image is a key element in the promotion in the music industry.



This is Chris Brown’ – Turn up the music which confirms Goodwin’s theory as the song is at a fast speed but at 2:59 the song slows down with also the dancers in the music video dancing in slow motion.

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BEFORE & AFTER

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