Music channels used to be a type of television programming which focuses predominantly on playing music videos from bands, usually on dedicated television channels broadcasting on satellite or cable.
Music TVs may host their own shows charts, award prizes. However in recent years this has changed due to the entertainment factor.
Music Channels such a VIVA and MTV now play music videos but also have variety shows and films. This may be due to the joint companies which are not music channels. (Some of this information is from Wikipedia)
Vs.
Viva
Launched: 01/12/93
VIVA had constantly competed with MTV; VIVA was widely perceived as the more mainstream-oriented channel for younger viewers, whilst MTV was directed at youths and young adults.
Their slogan is “Up your VIVA” which an extremely popular phrase became extremely with teenagers; which shows the popularity and also their main audience.
MTV
Launched: 01/08/81
In its early years MTV's main target demographic were young adults but today, MTV primarily broadcasts are targeted at teenagers.
MTV had faced many issues with the press due to censorship and social involvement.
The original idea of MTV was to play music videos continuously every day at all hours however as technology grew so did the music channel.
It changed from simply music
videos to interactive shows such as
‘Pimp My Ride’ and also the online site
was created allowing viewers to access
shows and view music videos at any
time(MTV.COM).
Music Channels
What are music channels?