Andrew Goodwin

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Goodwin has six points which he believes is the overview of music videos;

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1. Music videos demonstrate genre characteristics

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Within certain styles and actions are expected of them because of the genre such as dance movements with a boy band, such as backstreet boys. These types of bands mainly appealed to teenagers as they tend to be young and hip which gives them a part in being a role model for their audience. Another example is rock bands tend to have music videos with the band on stage such as KISS and Linkin Park. By having bands perform on stage it gives viewers a small taste of reality within the music video.