Artist: Taylor Swift
Music Video: We Are Never Ever Getting Back Together
Album: R.E.D
Music Video Release: 30 August 2012
Genre: POP, Bubblegum pop
Producer: Max Martin, Shellback
Synopsis: A young girl who is frustration at an ex-lover who wants to get back in to a relationship with each other.
The music video begins with this shot of grey tall buildings.
In contrast to the grey buildings the next hot is of Taylor Swift in colourful pyjamas and in a vibrant room.
In this shot Taylor Swift is wearing square rimmed fashion glasses. These have become a trend with young people, showing relation to popular items in the market and giving an impression of a stylish character.
Taylor Swift keeps eye-contact with the camera giving off an impression that she is talking to the audience, almost as if she is telling the audience a story.
In this shot, Taylor Swift is in the same outfit as before and is dancing in the front room with a band who are dressed in baby-grows. This is also a new fashion trend with young people and has become popular with both males and females. A convention of a POP music video is to show the band or instruments used.
Analysis of Music Videos
