This is a powerful shot full of emotions. Demi’s facial expression and hand gestures invite us into her performance with the intensity of her emotions.
The lighting behind her shinning on her back creates a sense of focus and contrast to the rest of this shot which is dark.
This binary opposition helps to centre our attention on specific things.
Demi Lovato - Give your heart a break
This is the last shot of the Music Video; similar to ‘Shontelle T-shirt’ it is of her smiling at the camera – hence the audience.
Very often such shots are memorable and powerful as it engages the audience and make them feel acknowledged.
The power of this shot is the angle at which it is shot showing her walking along a poorly lit street capturing her facial expressions showing clear distress.
The dark clothes could be reflecting her pain. Conventionally to music videos, lighting is a key element to creating atmosphere and mood.
This shot makes effective use of the curtains as props to create this sense of intrusion into her space and as she smiles at the camera it shows she is acknowledging the audience.
The neutrality of the curtains do not take away our focus.
This high-angle and close-up shots of her eye and mouth (nail) is empowering, highlights her image and is also voyeuristic.
These shots create a sense of continuity making watching the music video appealing.
Tanya Lacey - Greatness
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