Bee Gees is an example of artists who explored

various kinds of genres within their 

music with numerous kinds of genres;

Pop, pop rock, disco, blue-eyed soul

​and soft rock. This became very

 popular and artists no longer stuck

to one kind of genre.

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1980s
The beginning of music video revolution

was in 1980s as music videos were

accessible on television. Music was

available for 24 hour with the launch of

MTV, some may called it the death of radio. MTV became an important tool in music marketing - allowing artists to create their own images through videos and also promoting their music. ‘Madonna, Live to tell’ a Pop Ballad. The Music video, directed by James Foley, shows Madonna's first image makeover,, featuring her with a cleaner look, shoulder-length wavy golden blond hair, conservative

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wardrobe and subtle make-up. This toned

down blond appearance was again inspired

by Marilyn Monroe.

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                        Michael Jackson- Thriller video released

                        and the most successful and influential in

                        music video history, being 14 minutes

                        long. After this, more and more music

                        videos began to tell a story varying from

                        love stories to break-ups.

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1990s
This was the year of boy bands and girl groups with ballad singers Take that and pop girl group Spice girls topping the charts. This type of music was geared to entertain teenagers as they were the main target audience who watch shows like MTV and Top if the Pops.