The company work alongside a merchandising company; Bravado. This company had later on joined UMG and had become one of their branches; this company was extremely successful with artists such as Michael Jackson, The Rolling Stones, Lady Gaga, Justin Bieber, Paul McCartney, Kanye West, Nickelback, Katy Perry.

​

​

​EMI was a British

​multinational musiccompany

headquartered in London,

United Kingdom, now part of

Universal Music Group.

​

It was the fourth-largest business group and family of record labels in the recording industry
From the late 1950s to the early 1970s, the company enjoyed huge success in the popular music with artists such as ‘The Beatles’ hitting the charts and gaining popularity internationally.

​